Branding a Film Experiment / Experimenting with a Film Brand
This year’s edition of Odes to Film, with a film screened before each competition program, glorifies the magical symbiosis of original experiment and promotional material. Although at first we would not want to leave them alone in a dark room with sharp objects, the experimental and the commercial often proved good comrades in the audiovisual media domain, and their interactions often yielded impressive and hilarious results.